Today 90% of the materials used are manufactured in France and nearly 600 points of sale, managed on a weekly basis, have been opened in France. This first step has now been completed, both from an industrial and commercial perspective. The strategy adopted was one of proximity and responsiveness. The development of the network of the boutiques, including the Paris and Barcelona flagship stores, offers the brand a high level of visibility.įrom 2010, Le Coq Sportif renovates the historic factories in Romilly to implement the textile development centre and a production workshop. The expansion is reflected initially in the key markets of the brand, France, Italy and Spain. Since the takeover by Airesis, Le Coq Sportif has recordrd significant growth in its revenue. The arrival of the Airesis group, which has been a majority shareholder since 2005, has brought about the rebirth of the French brand as Emile Camuset imagined it : a brand deeply rooted in its roots. It also had successes linked to major teams such as the French rugby team, the national football teams of Italy and Argentin, AS Saint-Etienne or Ajax Amsterdam, as well as to personalities who have left their mark on the world of sport such as Yannick Noah, Michel Platini, Bernard Hinault, Jean-Pierre Rives, Arthur Ashe or Diego Maradona. Throughout its history the brand has had a number of successes associated with major sporting events such as the Tour de France.
A few years later, in 1960, the company dressed all French athletes at the Rome Olympic Games. In 1951, Le Coq Sportif equiped all the riders in the Tour de France. From 1948, Le Coq Sportif distinguished itself by being the first brand in the history of sports equipement to display a visible logo.
The company created in 1882 by Emile Camuset became the very first hosiery company to put the know-how of knitwear at the service of sportsmen and women. Le Coq Sportif is a French Sport brand recognised and distributed worldwide.
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